Two gym rats named Benny and Barry get tired of eating the same boring things to get their protein. They imagine adding protein to their favorite foods starting with a high protein muffin. Boom! Lenny & Larryʼs is created, making clean eating the new cool.
Lenny & Larry’s starts to gain traction with local retailers including Mrs. Gooch’s, Erewhon, Rainbow Acres, Mother’s Markets, Gold’s Gym, and Powerhouse Gym. This is also the year that we get into Whole Foods!
By now Benny has gone on to pursue other things, and Barry is left to do some soul searching. Should he buckle down and stay, or is he meant to do other things? After much deliberation and with a heavy heart, Barry ends up selling the business.
Plagued with the feeling that he should never have left, Barry eagerly returns to Lenny & Larry’s as a partner to jumpstart the business and give it another go. They introduce a new product line called the Muscle Brownie® and it starts to take off.
The Complete Cookie
Ever innovating, Lenny & Larry’s starts to focus on The Complete Cookie® product line and revamps the packaging. Lenny & Larry’s makes Inc.’s list of fastest growing companies five years in a row.
In addition to being available in Walmart, Kroger, Vitamin Shoppe, and 7 Eleven, The Complete Cookie lands in Target and Walgreens stores. With demand only increasing, Lenny & Larry’s launches a smaller 2oz Complete Cookie to please the fans.
Today, Lenny & Larry’s The Complete Cookie® is available in most major retailers nationwide, and over 30 countries worldwide. True to our beginnings, Lenny & Larry’s continues to develop new flavors and products. You can bet there’s more on the way!