About Us

The Lenny & Larry’s Story

1993

Cookie Creators

Two gym rats named Benny and Barry get tired of eating the same boring things to get their protein. They imagine adding protein to their favorite foods starting with a high protein muffin. Boom! Lenny & Larryʼs is created, making clean eating the new cool.

1994

Retailer Debut

Lenny & Larry’s starts to gain traction with local retailers including Mrs. Gooch’s, Erewhon, Rainbow Acres, Mother’s Markets, Gold’s Gym, and Powerhouse Gym. This is also the year that we get into Whole Foods!

2001

New Ownership

By now Benny has gone on to pursue other things, and Barry is left to do some soul searching. Should he buckle down and stay, or is he meant to do other things? After much deliberation and with a heavy heart, Barry ends up selling the business.

2007

Reunited

Plagued with the feeling that he should never have left, Barry eagerly returns to Lenny & Larry’s as a partner to jumpstart the business and give it another go. They introduce a new product line called the Muscle Brownie® and it starts to take off.

2013

The Complete Cookie

Ever innovating, Lenny & Larry’s starts to focus on The Complete Cookie® product line and revamps the packaging. Lenny & Larry’s makes Inc.’s list of fastest growing companies five years in a row.

2016

Gaining Traction

In addition to being available in Walmart, Kroger, Vitamin Shoppe, and 7 Eleven, The Complete Cookie lands in Target and Walgreens stores. With demand only increasing, Lenny & Larry’s launches a smaller 2oz Complete Cookie to please the fans.

2019

Innovation

Today, Lenny & Larry’s The Complete Cookie® is available in most major retailers nationwide, and over 30 countries worldwide. True to our beginnings, Lenny & Larry’s continues to develop new flavors and products. You can bet there’s more on the way!

1993
1994
2001
2007
2013
2016
2019

Introducing

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