You Can't

You Can't Bake This Stuff Up

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Our mission is to make healthy eating fun and delicious.

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Sep 18, 1993
Two gym rats named Benny and Barry get tired of eating the same boring things to get their protein. They imagine adding protein to their favorite foods starting with a high protein muffin. Boom! Lenny & Larryʼs is created, making clean eating the new cool.

1994
Lenny & Larry’s starts to gain traction with local retailers including Mrs. Gooch’s, Erewhon, Rainbow Acres, Mother’s Markets, Gold’s Gym, and Powerhouse Gym. This is also the year that we get into Whole Foods!

Mar 1, 2001
By now Benny has gone on to pursue other things, and Barry is left to do some soul searching. Should he buckle down and stay, or is he meant to do other things? After much deliberation and with a heavy heart, Barry ends up selling the business.

Feb 1, 2007
Plagued with the feeling that he should never have left, Barry eagerly returns to Lenny & Larry’s as a partner to jumpstart the business and give it another go. They introduce a new product line called the Muscle Brownie® and it starts to take off.

2013
Ever innovating, Lenny & Larry’s starts to focus on The Complete Cookie® product line and revamps the packaging. Lenny & Larry’s makes Inc.’s list of fastest growing companies five years in a row.

2016
In addition to being available in Walmart, Kroger, Vitamin Shoppe, and 7 Eleven, The Complete Cookie® lands in Target and Walgreens stores. With demand only increasing, Lenny & Larry’s launches a smaller 2oz cookie to please the fans.

2019
Today, Lenny & Larry’s The Complete Cookie® is available in most major retailers nationwide, and over 30 countries worldwide. True to our beginnings, Lenny & Larry’s continues to develop new flavors and products. You can bet there’s more on the way!

 
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Our

Newest Batches

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Weʼve always been known for our BIG, soft cookies but innovation never stops at Lenny & Larryʼs and now we present The Complete Crunchy Cookies. Snack-sized with an insanely satisfying crunch, we triple dog dare you to take & bite and NOT get hooked!

How We Got Started
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Press

Lenny & Larry's First National Ad Campaign

Kastner teams up with Cult-Favorite Cookie Lenny & Larry's in First-Ever National Ad Campaign "Taste Buds"

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Tips for Flying as a Vegan

If there's one thing in life you should remember, it's the Boy Scout motto: Always be prepared. This is especially true when flying...

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Best Desserts & Snacks for Summer

Here's a list of snacks to help satisfy your sweet tooth while helping you stay in shape!

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10 High Protein Snacks You Can Buy at Costco

Who doesn't love Costco? It's the one place you can grab anything, from groceries to electronics to jewelry....and now even Complete Cookies!

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Bite into This

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