You Can't

You Can't Bake This Stuff Up

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Our mission is to make healthy eating fun and delicious.

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Sep 18, 1993
Two gym rats named Benny and Barry get tired of eating the same boring things to get their protein. They imagine adding protein to their favorite foods starting with a high protein muffin. Boom! Lenny & Larryʼs is created, making clean eating the new cool.

1994
Lenny & Larry’s starts to gain traction with local retailers including Mrs. Gooch’s, Erewhon, Rainbow Acres, Mother’s Markets, Gold’s Gym, and Powerhouse Gym. This is also the year that we get into Whole Foods!

Mar 1, 2001
By now Benny has gone on to pursue other things, and Barry is left to do some soul searching. Should he buckle down and stay, or is he meant to do other things? After much deliberation and with a heavy heart, Barry ends up selling the business.

Feb 1, 2007
Plagued with the feeling that he should never have left, Barry eagerly returns to Lenny & Larry’s as a partner to jumpstart the business and give it another go. They introduce a new product line called the Muscle Brownie® and it starts to take off.

2013
Ever innovating, Lenny & Larry’s starts to focus on The Complete Cookie® product line and revamps the packaging. Lenny & Larry’s makes Inc.’s list of fastest growing companies five years in a row.

2016
In addition to being available in Walmart, Kroger, Vitamin Shoppe, and 7 Eleven, The Complete Cookie® lands in Target and Walgreens stores. With demand only increasing, Lenny & Larry’s launches a smaller 2oz cookie to please the fans.

2019
Today, Lenny & Larry’s The Complete Cookie® is available in most major retailers nationwide, and over 30 countries worldwide. True to our beginnings, Lenny & Larry’s continues to develop new flavors and products. You can bet there’s more on the way!

 
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Our

Newest Batches

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Innovation never stops at Lenny & Larryʼs and now we present The Complete Cremes™ and the Keto Cookie™
Indulge guilt-free in our tasty new vegan treats! 

How We Got Started
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Press

New products from Farm Rich, Lenny & Larry’s, Think!

Protein-packed snacks are rising in popularity as the busyness of consumers intersects with the trend of eating snacks as meals.

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Lenny & Larry's, the Too-Good Protein Cookie Brand, Just Came Out With Keto Cookies

I love a good Lenny & Larry's cookie. In fact, sometimes I'll run across the street to the nearest Duane Reade just so I can eat this scrumptious protein-filled snack at work (because my creativity flows better when I'm fully satisfied and consuming sweets that come with added fuel).

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Gallery: At Expo East, Brands Enter New Categories

Introducing Lenny & Larry's Complete Cremes. The snack company is reinventing another snack classic with the launch of plant-based creme-filled cookies. With 6 grams of protein per serving, the mulftiserve package will help move the brand from the nutrition bar set deeper into the cookie category.

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Keto-Friendly Cookies

Lenny & Larry's Keto Cookie caters to low-carb consumers! Lenny & Larry's is perhaps best known for making The Complete Cookie, a nutritious, high-protein treat, and in October it will be introducing three kinds of plant-based Keto Cookies, all of which are free from grains and gluten.

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Bite into This

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