Gallery: At Expo East, Brands Enter New Categories

In addition to growing a business by adding new consumers or new retailers, food brands can also add to their sales by developing new products and entering new categories. At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.

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