50,000 Cookies Donated to UPS Drivers!
By Lenny & Larry's. Posted on June 30, 2020.
The COVID-19 pandemic has affected businesses everywhere, but UPS drivers have been working round-the-clock to get packages delivered on time every single day. With so many drop-offs on their to-do list, they have a never-ending supply of orders to accomplish during every shift.
Inspired by the heroes of the delivery industry, Lenny & Larry’s created the Donate To Driver Program to make their days brighter with every bite of Lenny & Larry’s goodness.
Our campaign ran for an entire month starting May 27 up until June 27, but we hit our target early on June 24th, which means it was a massive success! With over 50,000 cookies donated to UPS drivers, they had enough packed snacks to keep them going strong for a long time.
At the end of the campaign, we set up a booth at the local UPS warehouse to give away free boxes of cookies to their hardworking staff. Needless to say, we couldn’t have done it without your help and we can’t thank you enough for helping us reach our 50K goal in record time.
Read on for the full UPS wrap-up where we’ll recap about our successful Donate To Drivers Program!
The Origin Story Of Our Donate To Drivers ProgramBeing a delivery driver isn’t easy; it’s one of the most demanding jobs around, especially since UPS is among the busiest door-to-door businesses in the industry. Besides having to meet deadlines and meet their daily quotas, drivers needed to show bravery in handling their responsibilities in the face of the recent pandemic.
That’s why we wanted to express our gratitude for their courage and dedication the best way we know how – with nutritious and delicious cookies!
Lenny & Larry’s Vice President of Marketing, Megan Crossland, shared the idea that sparked the program in an interview with VegNews.“While brainstorming ideas for our April Food’s Day donation, a campaign where Lenny & Larry’s donated product to Feed The Children instead of playing a joke, our team reflected on the true unsung heroes who have been working endlessly to make sure we get all our deliveries safely transported while practicing the stay-at-home measures.”
She also shared the story that started it all, which involved a small act of kindness from one of our very own employees. “A Lenny & Larry’s employee left cookies and water out for her delivery drivers to great reception and instantly we knew it was a great way to expand our donation efforts during these unforeseen times.”
Drivers spend hours on the road, delivering goods from one home to the next with very few breaks in between. We thought it would be a fantastic idea to give them sweet treats to eat on-the-go! Megan told VegNews: “It was a no-brainer to provide our delicious protein treats as a thank you and we are thrilled to partner with UPS so their delivery drivers receive some added appreciation.”
We wanted to give our customers the chance to help out from the comfort of their homes, so we donated one cookie for every $2 order on our website. Whenever a customer ordered our Complete Cookies, Keto Cookies, Complete Cremes, and Complete Crunchy Cookies, we made sure to pay it forward for a very worthy cause. In only 3 weeks, we reached our goal of 50,000 cookies to fuel miles of journeys on the road!
How Our Donate To Drivers Program Works
UPS employees received their supply of Lenny & Larry’s products made with the finest ingredients to help them stay fueled for every delivery.
Our brand cares about catering to all types of tastes and lifestyles, so our line of Lenny & Larry’s cookies offer vegan, keto-friendly, and non-GMO options. Unlike your average cookie, our plant-based products are packed with loads of protein and fiber to keep the mind and body energized all day long.
Baking Awesome Cookies That Fuel Your Day
Our Complete Cookies contain a whopping 16g of plant-based protein and 10g of fiber per serving, so drivers don’t have to make frequent stops to enjoy filling and fulfilling meals while they’re busy on the road. Eating just one cookie is enough to keep anyone fueled for hours without getting cravings. The best part? They’re all 100% cruelty-free!
As we handed out cookies to each driver, we could see the big smiles on their faces – even with their protective masks on. Everyone was happy to strike a pose with their Lenny & Larry’s Complete Cookies, and we expressed our gratitude for what they do on a regular basis. While they spend hours away from their homes and families, they can find comfort in enjoying tasty snacks.
Plant-Based Cookies For Healthy And Happy Drivers
When the going gets tough, circumstances give us a chance to give back to the community. That’s why our company is passionate about providing support and encouragement where it matters most. Making a difference is all about expressing gratitude in meaningful ways, and that’s exactly what we accomplished with our Donate To Drivers Program.
Lenny & Larry’s is dedicated to brightening up everyone’s day, and we believe that our Donate To Drivers program did just that. We’d like to thank UPS and their drivers for their service, dedication, and for collaborating with us on our charitable campaign.
Making A Difference One Cookie At A Time
Last, but not least, we’d like to thank every customer who bought our cookies for a great cause. We couldn’t have done it without you, so thank you for joining us in making a difference one cookie at a time!