Company History

Lenny & Larry's began in 1993. One day while having coffee after a morning workout at Gold's Gym in Venice, California, two friends had the crazy idea of putting protein in muffins. Combining a fitness background with an interest in nutritional baked goods and promotional fun, former American Gladiator (“CYCLONE”) and good friend, decided to create and market high protein muffins, cookies and other all natural baked goods.


After months of planning we came up with some great tasting, healthy products and 'our guaranteed to make you smile logo.' Guess What? Everyone loved it and away we went! After 15 years, we continue to make the best tasting, healthy snacks on the market. We believe the product should taste better than the package it comes in.

As executives with a hands on philosophy, the principals of Lenny & Larry's take an active role in the research and development as well as the sales of their successful product lines. Being family men and sports enthusiasts, they have set a company objective of creating and producing healthy baked goods for both young and old.

Lenny & Larry's mission is to continue to create and distribute healthy baked goods as well as to encourage physical fitness and a healthy diet. We appreciate everyone’s loyal support. Let’s get healthy together!